ZAG: The #1 Strategy of High-Performance Brands
Business & Investing, Marty Neumeier
ZAG: The #1 Strategy of High-Performance Brands est le grand livre que vous voulez. Ce beau livre est créé par Marty Neumeier. En fait, le livre a 192 pages. The ZAG: The #1 Strategy of High-Performance Brands est libéré par la fabrication de New Riders. Vous pouvez consulter en ligne avec ZAG: The #1 Strategy of High-Performance Brands étape facile. Toutefois, si vous désirez garder pour ordinateur portable, vous pouvez ZAG: The #1 Strategy of High-Performance Brands sauver maintenant.
Moyenne des commentaires client : 4.9 étoiles sur 5 701 commentaires client
La taille du fichier : 24.11 MB
Marty Neumeier ZAG: The #1 Strategy of High-Performance Brands fiche de lecture - Book by Neumeier MartyRang parmi les ventes Amazon: #83385 dans LivresMarque: Brand: New RidersPublié le: 2006-09-20Sorti le: 2006-09-20Langue d'origine: AnglaisNombre d'articles: 1Dimensions: 7.80" h x .70" l x 5.30" L, .62 livres Reliure: Broché192 pagesRevue de presse“Each of [Neumeier’s] books is excellent, but ZAG is revolutionary.”—JACK COVERT AND TODD SATTERSTEN, FROM THE 100 BEST BUSINESS BOOKS OF ALL TIME “You already know that this book has the best title of any marketing book in a generation. What you don’t know is the details of the Intrusiveness Death Spiral and what to do about it. This little book ought to help. A lot.”—SETH GODIN, AUTHOR OF SMALL IS THE NEW BIG“Here’s a practical field guide on how to create and grow a world-class brand, so no more excuses—read it now and start zagging.” —KIP KNIGHT, MARKETING VICE PRESIDENT, EBAY“The revolution needs passion, imagination, and a dangerous handbook. Hereit is, born in the trenches yet written with enough verve and imagination to get you out of them—fast.”—BRIAN COLLINS, EXECUTIVE CREATIVE DIRECTOR, OGILVY “A big idea surrounded by 17 practical steps and presented in a delightful style. The presentation alone is worth the price of the book.” —DAVID A. AAKER, VICE CHAIRMAN, PROPHET, AUTHOR OF BRAND PORTFOLIO STRATEGY“Awesome book—even better than THE BRAND GAP. It arrived at my desk like a familiar but new friend.”—ROD SWANSON, DIRECTOR OF BRAND INTEGRATION, ELECTRONIC ARTS“There are two strategy choices: Do what everyone else is doing, only better, cheaper, or faster. Or do something different and truly distinctive. Marty Neumeier offers essential insights into how to do the latter.” —PROF. RON SANCHEZ, COPENHAGEN BUSINESS SCHOOL, CO-AUTHOR OF THE NEW STRATEGIC MANAGEMENT"ZAG is the new GPS for marketers. Clear, crisp directions for building strong brands and keeping them fresh and relevant. Read it before your competition does and stay one zag ahead.” —GARY ELLIOTT, VP BRAND MARKETING, HEWLETT-PACKARD “Never has one author jammed so many good ideas into so few pages as Marty Neumeier has.” —AL RIES, AUTHOR OF THE ORIGIN OF BRANDS"It is part manifesto, part practical handbook, and you can read it between LaGuardia and Logan.”—BUSINESSWEEKPrésentation de l'éditeur"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn:- why me-too brands are doomed to fail- how to "read" customer feedback on new products and messages- the 17 steps for designing “difference” into your brand- how to turn your brand’s “onliness” into a “trueline” to drive synergy- the secrets of naming products, services, and companies- the four deadly dangers faced by brand portfolios- how to “stretch” your brand without breaking it- how to succeed at all three stages of the competition cycleFrom the back cover:In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation.ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.Quatrième de couverture"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn:- why me-too brands are doomed to fail- how to "read" customer feedback on new products and messages- the 17 steps for designing “difference” into your brand- how to turn your brand’s “onliness” into a “trueline” to drive synergy- the secrets of naming products, services, and companies- the four deadly dangers faced by brand portfolios- how to “stretch” your brand without breaking it- how to succeed at all three stages of the competition cycleFrom the back cover:In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation.ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.
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de Marty Neumeier
4.9 étoiles sur 5 (701 Commentaires client)
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Si vous avez un intérêt pour ZAG: The #1 Strategy of High-Performance Brands, vous pouvez également lire un livre similaire tel que cc The Brand Gap: Revised Edition, Positioning: The Battle for Your Mind, The Brand Flip: Why customers now run companies and how to profit from it, The Designful Company: How to build a culture of nonstop innovation, The 46 Rules of Genius: An Innovator's Guide to Creativity, The Design of Everyday Things: Revised and Expanded Edition, The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
